Best Buy Europe Names CEO

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London - Best Buy Europe has appointed Scott Wheway CEO as the company prepares to open the first Best Buy stores on the continent.

Wheway, a 20-year-veteran of Tesco Stores, the world's fourth-largest retailer, joined Best Buy International two months ago from a U.K.-based health and beauty chain as COO.

In his new role at Best Buy Europe, Wheway assumes responsibility for all operations, including The Carphone Warehouse's 2,450 stores in nine European markets; its online and consumer-direct businesses; its insurance operations; and the planned entry of big-box Best Buy stores into Europe beginning next year with the first U.K. locations.

The company was created last year through Best Buy's purchase of 50 percent of The Carphone Warehouse's retail business. Carphone, which co-launched Best Buy Mobile in the U.S., is Europe's largest independent wireless dealer.

 In a statement, Bob Willett, CEO of Best Buy International and chairman of Best Buy Europe, called Wheway "the consummate retailer ... His energy and background are a brilliant fit for this exciting challenge as we move forward with our strategy ... to transform consumer electronics retailing across Europe."

No successor to Wheway's former COO post was announced.


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