Minneapolis - Best Buy has created a president-level post for digital and global business services, to be filled by former Starbucks executive Stephen Gillett.
In his new role, which also carries an executive VP title, Gillett will lead the company's e-commerce businesses, information technologies and global shared services, and will further its global digital strategy, digital marketing, entertainment offerings, multichannel capabilities and business development.
The position gives him oversight of "the critical capabilities necessary to make technology a bigger part of the customer experience while enhancing operations and processes," the company said.
"E-commerce is one of the fastest-growing sales channels for our business ... and Stephen's track record makes it clear that he can help us engage customers online in ever more compelling ways," said Best Buy's CEO Brian Dunn.
Gillett previously served as executive VP, digital ventures, and chief information officer at Starbucks, where he designed and led the company's efforts to enhance the overall global business operations and improve the customer experience through the use of innovative technology and digital experiences worldwide.
"I am excited to join Best Buy ... and to work together in innovating and expanding its offerings into a broad multichannel environment that integrates stores, digital, mobile and social, while continuing to strengthen the customer experience and business operations," Gillett said.
Prior to Starbucks, Gillett was chief information officer for Corbis, a digital media company owned by Bill Gates, where he was responsible for global technology, engineering and leading platform efforts for Corbis' e-commerce and multimedia licensing business. Before that he spent nearly a decade in Silicon Valley, holding senior technology positions with Yahoo! and CNET Networks.
An avid gamer, Gillett is "widely considered one of the most innovative Guild Masters" in World of Warcraft, the massive multi-player online role-playing game, Best Buy said.