Minneapolis – Best
Buy is bundling essentially free Galaxy tablets with select TV purchases as
part of a week-long promotion with Samsung.
Separately, Citi customers
will now be able to scan and purchase Best Buy products in-store using their
smartphones and Citi rewards loyalty points.
The Samsung
promotion bundles a 16GB Galaxy Tab 10.1 with a 46- or 55-inch Samsung 1080p LED
Smart 3D HDTV and 3D starter kit for $1,500 or $2,000 respectively, after discounts.
The Samsung tablet
is powered by Android 3.1 Honeycomb and features a 10.1-inch HD touchscreen
display, while the kit includes two pairs of active-shutter Bluetooth 3D
glasses; 3D versions of “Shrek,” “Shrek 2” and “Shrek The Third”; and mail-in
vouchers from Samsung for “Megamind” and “Shrek Forever After” in 3D.
The promotion runs
Aug. 21-27, and is the latest in Best Buy’s six-point “Perfect Match Promise”
of:
-
the largest
in-store selection of big-screen TVs;
-
a 60-day price drop
guarantee;
-
a 30-day satisfaction
guarantee with free pick-up for returns;
-
three-year interest-free
financing on home-theater purchases of $899 and more;
-
free delivery on
TVs $899 and more; and
-
knowledgeable and “passionate”
sales assistance.
Elsewhere, Citi has
introduced a mobile rewards app that lets consumers redeem Citi ThankYou
Rewards points at any Best Buy store. Consumers can choose from most products
within Best Buy’s brick-and-mortar assortment, and pick up their selection onsite
or have it shipped anywhere in the continental U.S.
Best Buy is the
first retailer to partner with Citi on the app, which is available for free
from Apple’s App Store or Android Market.
“With Best Buy’s
experience in the mobile space, we’re excited to collaborate with Citi on
bringing the ThankYou Rewards App to life,” said Michele Azar, the chain’s emerging
digital platforms VP. “Expanding upon our extensive network of stores and
knowledgeable Blue Shirt employees, this app is yet another convenient way for
our customers to connect with the right technology to fit their lifestyle.”
