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Bernie’s Names Rosenberg CEO, Adds President

Bernie’s principal Milton Rosenberg has assumed the new title of chairman and CEO of the New England majap, CE and bedding chain, and has brought in Bed Bath & Beyond veteran Mike Honeyman to succeed him as president.

Honeyman, who also becomes COO, joins Bernie’s from The Christmas Tree Shops, the 23-store specialty chain held by Bed Bath & Beyond. Honeyman served as COO of the New England business for three years, and helped lead its acquisition following a six-year run as VP/operations and corporate administration. During that time, Honeyman helped manage Bed Bath’s expansion as it grew from 108 to over 800 stores.

Honeyman’s background in retail expansion compliment Bernie’s own growth plans, which call for a doubling of its trading area during the next decade, the company said.