Irvine, Calif. -
said Thursday that it has named Lars Yoder, former Texas Instruments (TI) executive, BenQ America president.
Yoder will oversee all BenQ operations in the United States and Canada, including general management, sales and marketing, as well as development of the corporate brand.
"Lars brings an extraordinary understanding of the U.S. consumer electronics and semiconductor marketplace, combined with 15 years of proven business, marketing and product success," stated Conway Lee, BenQ Corp. president and CEO. "I'm confident he will play a pivotal role in BenQ's continued growth and development in North America."
At TI, Yoder served in a variety of business and marketing positions touching on both the consumer electronics and semiconductor businesses.
In his tenure he served as business development VP and as a product line manager in the HVAL Business at TI. He was elected vice president in 2007 while serving as the General Manager of the company's DLP front projection business (2001-2009).
He is also said to have extensive experience working with customers to bring highly differentiated products to market.
Yoder also held positions as chief marketing officer, DLP Optical Networking and as a strategic marketing manager (1998-2001). Yoder joined TI as a product manager in 1995.
"I am very pleased and excited to join BenQ America," said Yoder. "BenQ is a well regarded worldwide brand, and I believe we have a very significant opportunity for growth here in the North American market."