Morganville, N.J. - Bell'O International entered the headphones category on Thursday with the launch of their new brand, Bell'O Digital.
"Bell'O Digital will
focus on the continued expansion of Bell'O into consumer electronic accessories
beyond TV wall mounts, audio/video cables and screen cleaners," the company
said in a statement. Surge protectors will also be part of the first product
"The Bell'O Digital brand was developed to expand our rapidly growing consumer electronics accessory business into the future," said Marc Sculler, CEO of Bell'O International.
The ear buds will feature tangle-free cords and in-line volume control and mic. They'll be available this spring at prices ranging from $9.99 to $39.99.
More details will be available at International CES, held next week.