Baxter Gets Broader Role At Samsung


Ridgefield Park, N.J. - Tim Baxter, president of  Samsung Electronics America's (SEA) Consumer Business Division, will assume the new role of president of SEA sales, marketing and operations, covering both the Consumer and Enterprise Business Divisions, effective Jan. 1.

In this new position, Baxter will continue to report to Y.K. Kim, president/CEO of Samsung Electronics North America.

"Based on the success of both our consumer and enterprise businesses to date, it is critical that we structure our organization to continue to drive future growth in both of these important markets," said Kim.  "Under Tim's leadership, these businesses will continue to focus on the distinct characteristics of each." 

Baxter and his current leadership team will continue to drive the SEA consumer business.  The company is engaged in a search for an executive to head the enterprise business under Baxter. 

In addition, Todd Bouman has been promoted from director to product marketing VP for the SEA Enterprise Business Division.  Bouman will also act as interim sales VP for the division as Samsung recruits an executive for that role.

As a part of Samsung Electronics' global organizational changes, both Y.H. Eom, current executive VP of the SEA Consumer Business Division and J.Y. Lew, current president of the SEA Enterprise Business Division, will return to Korea to assume new leadership roles.


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