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Batteries Plus Building Northeast Presence

Hartland, Wis. – Batteries Plus, a 500-store franchised chain
specializing in batteries and light bulbs, is looking to expand its footprint
in the Northeast.

Already a presence in 46 states, the company is holding road
shows this month through October for potential franchisees in the Boston, Hartford,
Conn., Providence, R.I., Long Island, N.Y., Newark, N.J., Philadelphia and
Timonium, Md., markets to backfill the region.

John Twist, the company’s franchise and business development VP,
said the nation’s obsession with portable devices and an eventual mandated shift
to energy-efficient light bulbs has created a perfect environment for a local,
single-source battery and light bulb dealer. “The demand for replacement
batteries for portable devices and energy-saving light bulbs across the country
is very strong and has allowed us to fulfill a fundamental need for consumers
and businesses,” he said.

The company cited a Freedonia research study that pegged annual
U.S. battery industry sales at approximately $30.7 billion and U.S. light bulb
industry sales at about $14 billion. Battery Plus stores offer batteries for everything
from laptops, cell phones and cars to military and heavy-duty construction
equipment, and incandescent and CFL light bulbs for projectors, rear-projection
TVs, cars, healthcare equipment, aquariums, recessed lighting and track
lighting, as well as related accessories and technical support. The stores can
pull inventory from Battery Plus’s comprehensive assortment of over 40,000 SKUs,
the company said.

“Batteries Plus can fulfill virtually any light bulb or battery
request for retail consumer, business or industrial needs,” added CEO Russ
Reynolds. “We’re well positioned in two demand-driven markets that are growing
and evolving rapidly.”

 The Northeast expansion
effort follows two record growth years for the business, which opened more than
one store a week on average in both 2010 and 2011. Indeed, the store-count has
grown 44 percent over the past three years, and same-store sales have increased
an average of 12.4 percent over the same period, the company said.

The chain opened its first franchise-owned store in Fort Wayne,
Ind., in 1992, and has since expanded to some 500 locations in 46 states and
Puerto Rico. For more information, visit