Batteries Plus Building Northeast Presence

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Hartland, Wis. - Batteries Plus, a 500-store franchised chain specializing in batteries and light bulbs, is looking to expand its footprint in the Northeast.

Already a presence in 46 states, the company is holding road shows this month through October for potential franchisees in the Boston, Hartford, Conn., Providence, R.I., Long Island, N.Y., Newark, N.J., Philadelphia and Timonium, Md., markets to backfill the region.

John Twist, the company's franchise and business development VP, said the nation's obsession with portable devices and an eventual mandated shift to energy-efficient light bulbs has created a perfect environment for a local, single-source battery and light bulb dealer. "The demand for replacement batteries for portable devices and energy-saving light bulbs across the country is very strong and has allowed us to fulfill a fundamental need for consumers and businesses," he said.

The company cited a Freedonia research study that pegged annual U.S. battery industry sales at approximately $30.7 billion and U.S. light bulb industry sales at about $14 billion. Battery Plus stores offer batteries for everything from laptops, cell phones and cars to military and heavy-duty construction equipment, and incandescent and CFL light bulbs for projectors, rear-projection TVs, cars, healthcare equipment, aquariums, recessed lighting and track lighting, as well as related accessories and technical support. The stores can pull inventory from Battery Plus's comprehensive assortment of over 40,000 SKUs, the company said.

"Batteries Plus can fulfill virtually any light bulb or battery request for retail consumer, business or industrial needs," added CEO Russ Reynolds. "We're well positioned in two demand-driven markets that are growing and evolving rapidly."

 The Northeast expansion effort follows two record growth years for the business, which opened more than one store a week on average in both 2010 and 2011. Indeed, the store-count has grown 44 percent over the past three years, and same-store sales have increased an average of 12.4 percent over the same period, the company said.

The chain opened its first franchise-owned store in Fort Wayne, Ind., in 1992, and has since expanded to some 500 locations in 46 states and Puerto Rico. For more information, visit



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