St. Petersburg, Fla. — Service-contract provider Bankers Warranty Group (BWG) has added marketing support to its roster of client services.
Marketing programs include multimedia campaigns, in-store point-of-sale materials, social media, print and traditional direct-mail advertising.
BWG demonstrated its marketing skills during the 2014 International CES with a Twitter-based find-the-BWG exec contest. Team members tweeted their locations as they traveled the show and Las Vegas, and contestants were tasked with finding them and posting selfies of the encounter. Winners received Brookstone massage chairs and headphones, and the campaign was awarded two gold American Advertising Awards by the Tampa Bay, Fla., chapter of the American Advertising Federation.
“As we continue to position BWG as a full-service business partner in the consumer service-protection-plan arena, the addition of high-level marketing support further differentiates us from others in the marketplace,” said general manager Dawn Morris.