Deerfield, Ill. - Bang & Olufsen America has rolled out new interactive displays in about 70 percent of its 53 U.S. stores and will complete the rollout by late July, the company told TWICE.
The interactive retail displays, which began rolling out in January, demonstrate the home automation and audio/video integration capabilities of Bang & Olufsen products, the company said.
The latest store to get the display is a new store in the El Paseo shopping district of Palm Desert, Calif. The updated 1,500-square-foot showroom, which replaces a store in nearby Rancho Mirage, features all of the latest B&O product offerings, ranging from entry-level earphones all the way to A/V home-integration solutions, the company said.
The new store, like the store that it replaces, is independently owned by Mike and Mark Young. The store is open for business, but a grand-opening customer event will be held Thursday, March 29, at 6 p.m. Customers will get sneak previews on the latest Bang & Olufsen products and preview the Bang & Olufsen surround system in an Aston Martin. Guests will also have an opportunity to win a Bang & Olufsen product.