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Ballmer Reprises CES Keynote Role

Arlington, Va. – The
Consumer Electronics Association (CEA) announced today that Microsoft CEO Steve
Ballmer will again give the preshow keynote address for the 2012 International

The address will take
place at 6:30 p.m. on Jan. 9 at the Venetian Hotel.

“We are pleased to welcome Microsoft back to the CES keynote
stage,” said Gary Shapiro, president and CEO, CEA. “From mobile to desktop to
gaming and beyond, Microsoft has a significant impact on all aspects of the
consumer technology industry, and Steve Ballmer’s keynote is a great way to
kick off the exciting 2012 International CES. We are excited to hear
Microsoft’s latest initiatives and Ballmer’s vision for where consumer
technology is heading.”

Ballmer gave his first CES preshow keynote in 2006. Previously,
the duty had been held by Microsoft founder Bill Gates.