Arlington, Va. - The Consumer Electronics Association (CEA) announced that Steve Ballmer, Microsoft CEO, will deliver a preshow keynote address at the 2011 International CES.
The keynote will be held at 6:30 p.m. on Wednesday, Jan. 5, 2011, in the Las Vegas Hilton Center. CES runs from Jan. 6-9.
"As leader of one of the world's most innovative technology companies, a keynote address from Steve Ballmer is the perfect way to kick off the 2011 International CES," said Gary Shapiro, CEA president and CEO, in a statement. CEA. "Microsoft's entrepreneurial spirit and drive have been major forces behind the success of the company and its impact on the global consumer technology industry. We look forward to hearing Steve's strategic vision for the future of Microsoft and our industry."