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Azione Reduces Member Dues

West Chester, Pa. — Azione
Unlimited, the startup buying group for custom retailers and system integrators,
has dropped its quarterly dues from $1,000 to $750.

According to founder
Richard Glikes, “We are now charging $3,000 a year and supplying marketing on
an ‘opt in’ basis.” Initially, dues were $4,000 a year and members received a $1,000
credit toward marketing materials like website development, a bi-monthly
newsletter, and a handsome brochure for new clients.

“Dealers can now choose
to take advantage of the marketing at their own pace,” noted Glikes, who was
the longtime executive director of the Home Technology Specialists of America
buying group (HTSA).

In other Azione news,
the group has added three new vendor members: Peerless AV, Salamander Designs
and SunBrite TV. Another

22 vendor members

were announced
earlier this month, including Sharp, Samsung, Panasonic, Panasonic
Professional, and LG (available through the group’s distribution partnerships).

Qualifications for
membership include:

•        a minimum of three years in business;

•        minimum sales volume of $1.5 million;

•        a “strong desire to grow their business and share ideas,”

•        a willingness to focus on group vendors.

added that membership benefits include manufacturer’s incentives and rebates,
free conferences and “increased bottom line profits.”