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Azione Grades Itself After 75 Days

West Chester, Pa. – Azione
Unlimited, the buying group for integrators and custom retailers developed by
industry veteran Richard Glikes, gave itself an “overwhelmingly successful”
first 75 days in operation. 

In an outline of
the developments of the group led by its president and founder, Glikes, who was
the longtime head of the Home Technology Specialists of America (HTSA), said
Azione is “unique” in that vendors are members and serve on its board and that
conferences will be regional as well as national.

 Among the highlights noted by the group in its
first 75 days:

  • Sales
    have surpassed the $100 million volume mark.

  • “Our
    lineup of strong vendor members is currently 24 and we are finalizing plans
    with three additional vendors this week,” the group said.

  • Membership
    acquisition “has been very successful,” the group said, with dealers responding
    “very well” to the dues of $750 per quarter.  “Nearly 75 percent of our
    dealer members were not in a group prior to joining Azione,” the group said.

Its CEDIA Dealer
Meeting and Dealer/Vendor Cocktail party have been finalized. Plans for the
national conference in the summer have begun in earnest, the group statement

Glikes commented,
“There is obviously a huge hole in the market for a buying group like Azione to
fill. It is easy to attract dealers with the right combination of deep vendor
programs, the best TV prices, and sharing that create value beyond expense.
This formula is win-win for everyone involved.  Azione Unlimited is poised
to deliver the best results to both dealers and vendors.”

Glikes may be
contacted at:

Azione Unlimited

35 S. High Street,



West Chester,
PA  19380