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Azione Completes Vendor Membership


Azione Unlimited, the newly
formed buying group for integrators and custom retailers,
has added two final vendor founding members.

The newest additions are George Walter, home
cinema VP for Digital Projection, and Jason Sloan,
chief sales officer of Dana Innovations.

Azione’s founders serve as the advisory board of
the group, which currently consists of five vendor
members and two dealer members. Four additional
dealer members will be announced in March.

“We are very proud to add these two outstanding
businessmen to our advisory board,” said Azione
founder and president Richard Glikes. “We have
continued to surround ourselves with the brightest
minds in the business. Their experience and knowledge
within our industry will certainly compliment the
founders already in place and provide our members
unparalleled guidance to success and profitability.”

Glikes added that the advisory board held its first
meeting last week to discuss dues structure and
member acquisition. As a result of its recommendations,
dues were adjusted to $750 per quarter and
a “stiletto approach” to dealer enrollment was adopted,
he said.

Walter and Sloan join fellow vendor members Andy
Oxenhorn of JL Audio, Keith Haas of Integra, and Phil
McPhee of the Harman Luxury Audio Group, whose
memberships were announced in January. The current
dealer founding members are David Daniels of
ESC (Electronics Systems Consultants) and Mike
Thul of Thul Electronics.