West Chester, Pa. - Azione Unlimited, a buying organization for integrators and custom-installing retailers, has added two more dealer members.
Eric Thies, CEO of DSI Entertainment Systems, and Will Pisula, general manager of Encore Audio Video, have joined Azione as founding members with seats on the group's 11-member advisory board.
The board presently consists of five vendor members and four dealer members. Two final dealer members are expected to be announced next month.
"We are exhilarated to add these two sentient businessmen to our advisory board," said Azione president and founder Richard Glikes. "I look forward to Eric and Will's counsel in helping to shape our dynamic organization."
Thies, a veteran of Highland Superstores and The Good Guys, helped grow Van Nuys, Calif.-based DSI from a small residential installation company specializing in satellite systems to what Azione described as the largest high-end electronic systems contractor in Southern California and the most awarded integration firm in North America.
"Eric has a very large and exceptionally well-organized business," Glikes said. "His leadership skills and experience will be communicated at our free conferences, helping other integrators grow and avoid the natural pitfalls that come with the trade."
Pisula helped Bang & Olufsen penetrate the U.S. multiple dwelling unit market and ran his own residential integration firm for eight years before becoming general manager of Encore Audio/Video (formerly Northwest Sony Only), a Portland, Ore.-based integration firm.
"Will is an extremely bright retailer who has helped transform Encore into the pre-eminent dealer in the Portland, Oregon market," said Glikes. His past experience with Bang & Olufsen and his innate attention to detail make him an ideal advisory board member."
Thies and Pisula join fellow board members David Daniels of ESC (Electronics Systems Consultants), Mike Thul of Thul Electronics, Andy Oxenhorn of JL Audio, George Walter of Digital Projection, Jason Sloan of Sonance (Dana Innovations), Keith Haas of Integra, and Phil McPhee of the Harman luxury audio group.