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Azione Adds Sennheiser

Chester Springs, Pa. — Azione Unlimited, the two-year-old education and buying group for custom retailers and integrators, has added Sennheiser to its vendor-member roster.

Under terms of the agreement, Azione dealers will have access to Sennheiser’s entire line of consumer products, including its premium audiophile headphones and amplifiers.

“Sennheiser is a leader in the category, and we are ecstatic to help them and our dealers do more business,” said Richard Glikes, founder/president of the 125-member group. “Azione dealers have very enthusiastically embraced the Sennheiser membership into the organization” and began placing orders immediately, he noted.

Added Sennheiser consumer division channel manager Rocco Zeppetella: “Azione is a formidable buying group with a proven track record, and Sennheiser is very pleased to be counted among its exclusive group of high-end manufacturer partners. This partnership helps extend our customer base among those who share Sennheiser’s values and the ‘pursuit of perfect sound.’”

Sennheiser said products of particular interest to Azione’s integrator members include its HD 600, HD 650, HD 700, HD 800 and new IE 800 in-ear headphones, as well as the more lifestyle-oriented Momentum line.