New York – Walmart’s CE revamp will dramatically expand the
chain’s A/V and home-theater add-on lineups.
While walkthroughs of several New York metropolitan area stores
yielded limited choices in accessories categories such as flat-panel mounts and
ready-to-assemble A/V furniture, the new store plans feature detailed displays
of such products cross-merchandised adjacent to the TV wall, along with
attachment-purchase suggestions like screen cleaners and HDMI cables.
The expansion of the chain’s offerings in connected A/V and
home-networking products are reflected in a more robust assortment of
accessories, such as speed-rated cables, energy-saving surge protection and
power products, and higher-end universal remote controls, all of which may have
been represented by one or two SKUs in the past, or available only online at
Brands represented include Sanus mounts, HomeTrends and Better
Homes & Garden RTA furniture, Monster and Belkin cables and surge
protectors, and Philips and Logitech remotes.
Adjacent to the TV department is the gaming section, which
merchandises a broad variety of game controllers, gaming headphones and game
cartridge storage products near interactive displays of the competing console
systems from Sony, Nintendo and Microsoft.