LAS VEGAS - AudioControl wants to encourage a grass-roots movement within the autosound aftermarket to refocus on audio performance in its promotional messages to generate future growth.
The company has developed the "Make Better Sound" slogan and logo that it is offering without copyright fees to retailers and suppliers here at CES for use in print, web, and broadcast ads. The intent is to "invite autosound enthusiasts to rediscover their audio roots," said president Tom Walker. The Make Better Sound campaign "encourages mobile electronics specialists to demonstrate and educate their customers in regards to achieving better audio performance," he added.
Much of the audio industry's focus has turned to convenience in recent years, he said.
"Great sounding car audio systems leave a lasting impression with their owners," he continued. "Ultimately, happy customers show off their systems to their friends, who in many cases become enthusiasts themselves."
The company invited CES attendees to stop by its North Hall 2218 booth for more details about the campaign and receive a free" Make Better Sound" lanyard to wear around the show.