Stow, Ohio – Audio-Technica announced the availability of 11 new microphones
on Wednesday, part of the company’s ATR series.
The microphones are designed for home
recording, live performance, computer and camcorder use, and other
non-professional applications, Audio-Technica said.
Griffith, Audio-Technica consumer marketing manager, said about the new
products: “With the increasing popularity of home and project studio
recording, podcasting, and participation in YouTube and other video sites,
Audio-Technica recognized the need for a line of affordable, high-quality
microphones for consumers who may not be audio professionals, but who still
want great sound. Our new ATR-series microphones were created to accommodate a
wide variety of consumer applications, at price points that offer exceptional
models are as follows:
The ATR1500 dynamic
vocal/instrument microphone ($49.95 suggested retail) is engineered for clear,
detailed vocal and instrument reproduction, said the company. Its cardioid
response pattern reduces pickup of sounds from the sides and rear, for improved
isolation of the vocalist or instrument being miked, and resistance to
The ATR1300 ($29.95)
dynamic microphone has a unidirectional pickup pattern, said to produce smooth,
focused response without feedback. It features an all-metal construction and
The ATR1200 cardioid
($19.95) and ATR1100 ($9.95) unidirectional dynamic microphones are said to
feature a precision element for clear and natural audio reproduction, and a
convenient on-off switch. They come with a cable with 3.5mm mini-plug and
1/4-inch plug adapter.
The ATR6550 condenser
shotgun microphone ($99.95) and ATR6250 stereo condenser video/recording
microphone ($69.96) are designed for video enthusiasts. The ATR6550 features a
highly directional “Tele” range setting that is engineered to pick up sound
from a distance while rejecting ambient noise, and the ATR6250 provides stereo
audio pickup from a convenient single-unit design, according to the company.
Both feature high-performance condenser elements for smooth, detailed audio
quality and come with a camera mount, stand clamp, cables and plug adapters.
The ATR4697 condenser
boundary microphone ($39.95) is designed for placement on a table or desktop,
and has an omnidirectional pickup pattern for meetings, teleconferencing and
desktop computer use. The ATR4700 ($12.95) and ATR4600 ($7.95) ultra-compact
models plug into a computer’s microphone input, and feature flexible
The last two models
include the ATR5200 head-worn microphone ($49.95), engineered for hands-free
gaming, computer and other recording applications, and the ATR3350 miniature
lavalier microphone ($39.95), which clips onto clothing.