Audio-Technica Announces 11 Microphones

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Stow, Ohio - Audio-Technica announced the availability of 11 new microphones on Wednesday, part of the company's ATR series.

The ATR1500

The microphones are designed for home recording, live performance, computer and camcorder use, and other non-professional applications, Audio-Technica said. 

Crystal Griffith, Audio-Technica consumer marketing manager, said about the new products: "With the increasing popularity of home and project studio recording, podcasting, and participation in YouTube and other video sites, Audio-Technica recognized the need for a line of affordable, high-quality microphones for consumers who may not be audio professionals, but who still want great sound. Our new ATR-series microphones were created to accommodate a wide variety of consumer applications, at price points that offer exceptional value."

The new models are as follows:

·         The ATR1500 dynamic vocal/instrument microphone ($49.95 suggested retail) is engineered for clear, detailed vocal and instrument reproduction, said the company. Its cardioid response pattern reduces pickup of sounds from the sides and rear, for improved isolation of the vocalist or instrument being miked, and resistance to feedback.

·         The ATR1300 ($29.95) dynamic microphone has a unidirectional pickup pattern, said to produce smooth, focused response without feedback. It features an all-metal construction and high-quality element.

·         The ATR1200 cardioid ($19.95) and ATR1100 ($9.95) unidirectional dynamic microphones are said to feature a precision element for clear and natural audio reproduction, and a convenient on-off switch. They come with a cable with 3.5mm mini-plug and 1/4-inch plug adapter.

·         The ATR6550 condenser shotgun microphone ($99.95) and ATR6250 stereo condenser video/recording microphone ($69.96) are designed for video enthusiasts. The ATR6550 features a highly directional "Tele" range setting that is engineered to pick up sound from a distance while rejecting ambient noise, and the ATR6250 provides stereo audio pickup from a convenient single-unit design, according to the company. Both feature high-performance condenser elements for smooth, detailed audio quality and come with a camera mount, stand clamp, cables and plug adapters.

·         The ATR4697 condenser boundary microphone ($39.95) is designed for placement on a table or desktop, and has an omnidirectional pickup pattern for meetings, teleconferencing and desktop computer use. The ATR4700 ($12.95) and ATR4600 ($7.95) ultra-compact models plug into a computer's microphone input, and feature flexible goosenecks.

·         The last two models include the ATR5200 head-worn microphone ($49.95), engineered for hands-free gaming, computer and other recording applications, and the ATR3350 miniature lavalier microphone ($39.95), which clips onto clothing.


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