West Chester, Pa. – Azione Unlimited (AU), the new buying
group for custom retailers and integrators formed by Richard Glikes, will
provide free marketing services for members after its official launch in
Glikes, the former executive director of the Home Technology
Specialists of America buying group (HTSA), said his new organization will give
each member a dollar allowance and a menu of marketing activities that the
funds can be applied towards. Services will include:
bi-monthly e-newsletter to clients and
member website development;
search engine optimization (SEO); and
brochure describing available technologies and services.
AU will close its vendor membership ranks next week, Glikes
said, and will begin the second phase of a three-stage launch process. The
group will formally debut on Jan. 2.
“It’s not how much business you do — it’s how much money
you make,” he said. “Effective marketing results in bottom line growth.
Historically our channel has not done a good job promoting our strengths and
For more information, contact Glikes at (610) 344-7477 or