Dallas – AT&T’s wireless segment ended the year on a high
note, posting its second highest quarterly net subscriber gain in the fourth quarter,
its second highest quarterly number of iPhone activations in the quarter, and a
full-year net subscriber gain that matched its previous record.
The carrier also posted a quarterly record in activations of emerging
devices such as e-readers and portable navigation devices (PNDs).
In announcing its
, AT&T executives also confirmed that, in contrast to its iPhone
post-paid business model, it is not subsidizing Apple’s new iPad media tablet, nor
is it sharing revenues from the iPad’s prepaid data plans with Apple. The
economics of the strategy will “be very positive” because of lower acquisition
costs compared to the iPhone and lower setup costs, given that consumers will
activate the device on-line and pay for service with a credit card, said chief
financial officer Rick Lindner. The company did not mention whether the iPad,
like the iPhone, would be sold through AT&T-owned stores.
AT&T also revealed that 3.1 million iPhones were activated in
the fourth quarter, down from the previous’ quarter’s 3.2 million, but the
previous quarter was the first full quarter in which the new iPhone 3G S and
reduced-price iPhone 3G were available. Despite the sequential slide, iPhone
activations in the fourth quarter exceeded the year-ago quarter’s 1.9 million
and represented the second highest quarterly number of iPhone activations to
date, AT&T said. More than a third of the activations came from users new
to the AT&T network, compared with almost 40 percent in the third quarter, AT&T’s
For the quarter, AT&T’s wireless service revenues were up 9.2
percent year over year to $12.6 billion. They were up 9.6 percent for the year
to $48.7 billion, with year-over-year wireless operating income up 27.7 percent
for the quarter to $3.43 billion, and 19.7 percent for the year to $13.3
billion. By comparison, Verizon Wireless’s latest
shows service revenues growing 5 percent year over year in the
fourth quarter, to $13.6 billion and 7.6 percent for the full year to $53.5
AT&T’s net subscriber additions came to 2.7 million in the
fourth quarter, up from the year-ago 2.1 million, and hit 7.3 million for the
full year, up from 2008’s 7 million. Verizon’s were up 43 percent in the quarter
to 2.24 million, but down 21 percent for the full year to 5.97 million.
AT&T ended the year with a subscriber base of 85.1 million
compared to Verizon’s 91.3 million
Helping fuel AT&T fourth-quarter activations were activations
of more than 1 million emerging devices on the network, marking the strongest
quarter in emerging-device activations to date and bringing the number of
emerging devices on the network to more than 2 million, the company said.
The number of 3G postpaid integrated devices, which feature a
hard or virtual QWERTY keyboard, almost tripled during the year. By year’s end,
46.4 percent of AT&T’s 65.1 million postpaid subscribers had integrated
devices, up from a year-ago 27 percent.