New York - More bad news came for 3DTV fence-sitters Sunday night when
dropped the nascent ESPN 3D channel from its U-verse channel lineup, citing high cost and low demand.
In a statement explaining the decision, AT&T said: "We're always listening to customers and working to make sure we're delivering the channels they want, while keeping costs down. The price tag for ESPN 3D was too high, especially considering the low demand we've seen from customers. We've decided not to renew our agreement for ESPN 3D. For our customers who subscribe to the U-verse 3D Technology package, it will be automatically removed from their bills and any charges after the channel has been removed will be credited.
"We continue to add new channels and content that our customers want. We offer several 3D titles today in our U-verse movies library, and we'll look to deliver more 3D channels and content, at a reasonable cost, as more of our customers purchase 3DTVs and tell us they want it."
AT&T added ESPN 3D to its lineup last June, asking a $10 extra fee for the 3D sports channel. AT&T continues to offer its U-verse subs 3D video-on-demand movies.