Vienna, Va. – The beleaguered AT&T
CruiseCast live video-for-the car satellite service stopped taking new
orders and is refunding consumers who purchased equipment.
The service, first launched in June will refund consumers for the
cost of installation, de-installation, equipment and service, said Mike
Grannan, COO of RaySat Broadcasting, which partnered with AT&T to create
the AT&T CruiseCast system.
The market for live video in the car has been off to a rocky
start as the iPhone and other portables are already competing with in-car
video systems that often require large up-front infrastructure costs.
Start up ICO Global Communications that planned to launch a satellite
car video service early next year, filed a Chapter 11 petition in May. The
company hopes a reorganization plan will be approved shortly, said a spokesman.
Audiovox plans to enter the fray at the end of this year with a car
video FLO TV tuner at $699 (including installation). And a second live service, streaming simulcast
broadcast TV to portable and car devices, called Mobile DTV, is expected to
result in new car tuners late in 2010 or 2011.