Norwood, Mass. - Atlantic Technology reorganized its management team, shifting responsibilities to improve marketing communications and time to market, the company announced.
No employees were laid off in the reorganization, a spokesman said.
Under the changes, sales VP Lawrence Davis becomes sales and marketing VP to more closely coordinate sales and marketing activities, president Peter Tribeman said.
Davis's mission is to "facilitate faster and more accurate feedback on market needs and emerging trends, which will in turn lead to an even stronger, more innovative product lineup," Tribeman said.
Marketing director Steve Feinstein takes on responsibilities for "outside" marketing to work with Davis to improve Atlantic's presence on the web and social media and create new ways for consumers, dealers and installers to communicate with the company, Tribeman said.
Another longtime employee, Joe Meisner, will be responsible as director of logistics and operations for Atlantic's interaction with suppliers and vendors, creating strict development timetables, and being responsible for timely finished production delivery, Tribeman said.
The changes were made as the company prepares to launch more speakers with
. The first of the new H-PAS-equipped models is expected to be a self-powered soundbar followed by in-wall speakers and compact free-standing subwoofers. To prepare for the additions, Atlantic is curtailing sales of its 10e CSB subwoofer and IWCB-727 in-wall speaker.