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Atlantic Lowers SoundBar Price, Adds Bluetooth

Norwood, Mass. – Atlantic Technology lowered the price of its PowerBar active soundbar and bundled a Bluetooth adapter with it.

The PowerBar now retails for a suggested $799, down by $100.

The included Bluetooth receiver features nearfield communications (NFC) for tap-to-connect functionality and streams the aptX codec over Bluetooth. The Bluetooth 4.0 receiver connects to the soundbar via the bar’s analog audio input.

The bar still offers H-PASS technology to deliver deep base without an outboard subwoofer.

“A year after its introduction, the PowerBar 235 is still the only soundbar of its size to deliver this level of bass performance without a subwoofer,” said president/CEO Peter Tribeman. “About the only complaints we’ve heard is that it’s too expensive and it lacks Bluetooth. We just fixed that.”

H-PAS delivers bass to 47Hz at “theater-level SPLs” versus typical soundbars’ 150-200Hz capabilities, the company said. H-PAS also boosts dialog clarity because of low bass distortion and because the full range of sound, including all frequencies of human speech, emanate from the front of a listener, the company said.

The PowerBar also incorporates DSP with Dolby Digital and DTS to deliver a two- to five-channel experience.