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Apple Sets New Sales, Profit Records

Cupertino, Calif. – Apple
reported its highest quarterly sales and earnings based on all-time record
iPhone, iPad and Mac sales in its fiscal first quarter, ended Dec. 31.

Apple’s financial
performance was only part of the company’s record-breaking quarter:


    was $46.33 billion and was almost $20 billion more than a year ago ($26.74

  • Net
    profit was $13.06 billion, more than double the profit of the same quarter in
    the prior year’s quarter ($6 billion).

gross margin in its fiscal first quarter was 44.7 percent, compared with 38.5
percent in the year-ago quarter. International sales accounted for 58 percent
of the quarter’s revenue.

Apple sold 37.04
million iPhones in the quarter, representing 128 percent unit growth over the
year-ago quarter;  15.43 million iPads
during the quarter, a 111 percent unit increase over the year-ago quarter; and 5.2
million Macs during the quarter, a 26 percent unit increase over the year-ago

But Apple sold 15.4
million iPods, a 21 percent unit decline from the year-ago quarter.

“We’re thrilled with
our outstanding results and record-breaking sales of iPhones, iPads and Macs,”
said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have
some amazing new products in the pipeline.”