Apple Sets New Sales, Profit Records


Cupertino, Calif. - Apple reported its highest quarterly sales and earnings based on all-time record iPhone, iPad and Mac sales in its fiscal first quarter, ended Dec. 31.

Apple's financial performance was only part of the company's record-breaking quarter:

  •   Revenue was $46.33 billion and was almost $20 billion more than a year ago ($26.74 billion).
  • Net profit was $13.06 billion, more than double the profit of the same quarter in the prior year's quarter ($6 billion).

Apple's gross margin in its fiscal first quarter was 44.7 percent, compared with 38.5 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter's revenue.

Apple sold 37.04 million iPhones in the quarter, representing 128 percent unit growth over the year-ago quarter;  15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter; and 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter.

But Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter.

"We're thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs," said Tim Cook, Apple's CEO. "Apple's momentum is incredibly strong, and we have some amazing new products in the pipeline."


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