Cupertino, Calif. - Apple called the launch of the new iPad its "strongest iPad launch yet," but the company was making an apples-to-oranges comparison.
Apple said it sold 3 million new iPads to consumers in the three days since its launch on Friday, March16, but during those three days, the new iPad was available in the U.S. and 10 other countries, plus Puerto Rico and the U.S. Virgin Islands. For last year's iPad 2 launch, in contrast, the tablet was on sale only in the U.S. for its first two weeks of availability followed by a broader rollout to 26 more countries on March 25, 2011.
"The new iPad is a blockbuster with 3 million sold -- the strongest iPad launch yet," said Philip Schiller, Apple's worldwide marketing senior VP. "Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday."
On Friday, the new iPad will be available in 24 more countries starting at 8:00 a.m. local time on Friday, March 23.