Apple’s iPod, Mac Boost Profits 27% - Twice

Apple’s iPod, Mac Boost Profits 27%

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Cupertino, Calif. — Apple reported a 27 percent profit for the fiscal fourth quarter ending Sept. 30, due to strong sales of Macintosh computers and iPods.

Apple senior VP and CFO, Peter Oppenheimer, said Apple enjoyed “The best Mac shipments by far in any quarter in Apple’s history.” Apple shipped 1.61 million Macs for the quarter, up 30 percent over the period a year ago and 8.73 million iPods, up 35 percent.

Revenue increased to $4.84 billion up from $3.68 billion a year ago, while profits increased to $546 million from $430 million.

Apple said that iPod sales in particular spiked after the September release of new products.

Strong Mac sales were attributed to the company’s quick transition of its full line to Intel-based machines in only nine months and also to strong sales to the education market. Apple said it was particularly pleased with the level of new Mac customers entering the market and that more than half the new Mac purchases at Apple stores went to first-time Mac buyers.

Apple stores averaged $5.9 million in revenue per store and Apple stores were visited by 20 million people during the quarter. Same store sales were up by approximately two percent and Mac sales were up 60 percent at the stores. iPod sales were slightly down on a per store basis, but not on an overall basis for the stores. Apple attributes this to the broad distribution of iPods through other channels that now comprise 40,000 points of sale worldwide.

Market share for songs purchased and downloaded on iTunes is 85 percent, said Apple.

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