Apple: The Not-So- CE-Friendly CE Leader


TWICE readers realize better than anyone how important one product can be to an industry, and in making the case for “the most important consumer electronics (CE) company” of the past 25 years, that product was Apple’s iPod.

Yet it’s ironic that the company selected largely by retailers as the most important to the CE industry over TWICE’s 25 years would be one that seems to want no part of the industry collective.

Apple’s iconic founder and leader Steve Jobs has long shunned most trade shows, including International CES. In fact, the former Macworld, which was produced by an outside party, was frequently scheduled on conflicting dates with the world’s largest electronics trade show. Eventually Apple dropped participation in even that event.

Jobs has been known to turn down various achievement award honors and public speaking engagements at industry events.


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