Apple Debuts New iPod, Bumps Up iMac Price

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Tokyo - Apple launched a 10GB version of its iPod portable digital music player and reported that it has shipped 125,000 flat-panel iMac computers in the past three months and that it is being forced to raise the unit's price by $100.

The new iPod, suggested retail price $499, can hold up to 2,000 CD quality songs and Apple has made available a free software download for storing names, addresses and phone numbers on the iPod. The iPod connects to a Mac FireWire docking station that also acts as a recharger. Apple claims an iPod will play for 10 hours on one charge.

Apple blamed significant price hikes for flat-panel monitors as the reason for the $100 price hike. The entry-level model with a 700GHz G$ processor, CD-RW will not cost $1,399, the step up model featuring a combo DVD/CD-RW drive is $1,599 and the top-end model containing a rewritable DVD SuperDrive is $1,899.

Other factors adding to the new price are increasing memory costs, which have tripled since January, said Philip Schiller, Apple's senior vice president of worldwide product marketing.


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