Apple Beats Nokia In Q1 Cellphone Revenue

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Boston - Apple overtook Nokia in the first quarter as the world's largest handset vendor by dollar volume, Strategy Analytics contends.

"With strong volumes and high wholesale prices, the PC vendor has successfully captured revenue leadership of the total handset market in less than four years," said senior analyst Alex Spektor.

 Strategy Analytics estimates Apple's wholesale revenues for iPhones hit $11.9 billion in the first quarter, while Nokia reported $9.4 billion in first-quarter handset revenue. (See table.)

Neil Mawston, director of Strategy Analytics, said, "In revenue terms, Apple is now the world's largest handset vendor, smartphone vendor and tablet vendor. Apple's proprietary ecosystem of hardware, software and services has proven wildly popular and hugely profitable." Apple, however, faces stiff challenges from Android as well as from Nokia, he said. The global installed base of Android handsets will exceed that of Apple's by the end of 2011, Mawston said. "Nokia is also investing heavily with Microsoft and Apple will be a key target for them next year," he added.


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