Calif. – Consumers in five countries, including the U.S., yesterday preordered
more than 600,000 iPhone 4 smartphones, exceeding any previous single day of
iPhone preorders, the company said.
unexpectedly high volume, Apple admitted, caused Apple and carriers to suffer “many
order and approval system malfunctions.”
4 became available for preordering yesterday, June 15, in the U.S., France,
Germany, Japan and the U.K.
customers were turned away or abandoned the process in frustration,” the company
continued. “We apologize to everyone who encountered difficulties and hope that
they will try again or visit an Apple or carrier store once the iPhone 4 is in
first-day volume, Apple said, “was far higher than we anticipated.”
For its part, AT&T said its pre-order sales on Tuesday were 10 times higher than they were for the first day of iPhone 3G S preordering.