Chino, Calif. –
Consumer electronics resource
, which has been known as the sole distributor of
Apex Digital CE products in the United States, unveiled Monday its plans to
expand its portfolio later this year through the development of the Affinity
and KCPI CE brands in North America.
The company said
it will use the brands to market lines of flat-panel televisions, DTV set-top
boxes, home-theater systems, soundbars and other electronic devices, beginning
in the third quarter, in order to meet retailers’ holiday selling needs.
The company has
distributed both CCFL- and LED-backlit LCD TVs and digital set-top boxes in the
past and is now targeting both national and regional retailers in North America
in its new brand distribution strategy.
“We embrace a
philosophy of total value, in which lower prices do not compromise product
quality or superior customer relations,” said M. Jeannie Vogler, KCPI’s chief
sales and marketing officer. “Look for the introduction of expanded product
categories in LED TV technologies, media players, Blu-ray Disc players,
soundbars and home-theater systems in the near future.”