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Amazon Sweetens The Prime Pot, Again

Amazon has sweetened the Prime pot a bit more.

Prime members can now download Amazon Video content to Apple and Android devices for offline viewing. (The feature has already been available on Fire devices for some time.)

In addition, the e-tailing giant is making it easier (and cheaper) for Prime members to purchase its recurring-order-fulfillment Dash buttons.

The video-download inititiative is a clear shot against its largest streaming-service competitor, the Wi-Fi- and/or data-reliant Netflix.

Users may need to update their Amazon Video app to take advantage of the feature.

The new benefit couldn’t come at a better time for the e-tailer. As the Wall Street Journal reported, Amazon is scaling back portions of its signature two-day shipping as part of a trial program known as Ship by Region. Under the program, select third-party merchants that still qualify as Prime-eligible sellers will be able to determine the regions they’re able to ship within that two-day window.

A few days after the video announcement, Amazon said it would now reimburse consumers the $4.99 price of its Dash buttons once the first purchase is made. The buttons were previously only available to select Prime subscribers, but all Prime members can now purchase them. Amazon has also added 11 new brands, bringing the total to 29.

While you can now get push-button orders of Depends and Greenies dog chews, the list still lacks any kind of chocolate. Amazon is clearly still working out the kinks.