Amazon Q4 Sales Up 36%

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Seattle, Wash. - marked its first $10 billion-plus quarter for the three months ended Dec. 31.

Net sales neared $13 billion, an increase of 36 percent year over year, while net income rose 8 percent to $416 million in the fourth quarter.

For the full year, net sales increased 40 percent to $34.2 billion, and net income climbed 28 percent to nearly $1.2 billion.

In North America, net sales soared 45 percent to $7.2 billion during the fourth quarter and 46 percent to $18.7 billion for the full year.

Amazon sold $4.6 billion worth of CE and other general merchandise during the fourth quarter, an increase of 71 percent year-over-year, while category sales rose 74 percent for all of 2010, to nearly $11 billion.

In a statement, founder and CEO Jeff Bezos noted two major milestones during the three-month period: the company's first $10 billion quarter, and the surpassing of paperback book sales by Kindle e-book orders.

Amazon said it sold millions of third-generation Kindle e-readers during the fourth quarter, and that its new Price Check for iPhone app, which allows shoppers to compare in-store prices to those online, was used more than two million times in December.


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