Amazon Offering Incentive For In-Store Price Scans

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Seattle - will provide a 5 percent discount of up to $5 on CE, DVDs and other select categories that were price-checked in retail stores and purchased via its smartphone app this Saturday.

The offer is good on up to three qualifying products using the e-tailer's Price Chack app for iPhone and Android, which provides product matches and pricing by Amazon and its third-party resellers, and can also relay in-store pricing back to Amazon.

"The ability to check prices on your mobile phone when you're in a physical retail store is changing the way people shop," said Sam Hall, Amazon Mobile director. "Price transparency means that you can save money on the products you want, and that's a great thing for customers. Price Check in-store deals are another incentive to shop smart this holiday season."

The Price Check by Amazon app can be downloaded for free from the Amazon Appstore, Android Market and App Store for iPhone. Price Check app users can "price check" by scanning a barcode, snapping the product's picture, or saying or typing the product's name.

In order to participate in the discount, Price Check app users will need the latest version of the Price Check app on their iPhone or Android mobile phone. When a customer enables the geo-location feature on Price Check, they will see an additional 5 percent discount (up to $5) off Amazon's price for qualifying products they price-checked and purchased from Amazon on Saturday, Dec. 10.


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