Seattle - Amazon.com has officially taken the wraps off its online mobile store after nearly three years in beta-test mode.
AmazonWireless formally debuted today at
with the same wide selection of phones, plans, tablets and mobile broadband services from the four major carriers (AT&T, Sprint, T-Mobile and Verizon Wireless).
New competitive offers include a 14-day low-price guarantee that extends to a dozen websites, including Best Buy, Car Toys, Costco, RadioShack, Wirefly, Walmart and the carriers, as well as its own site.
Amazon will also, for a limited time, offer $25 in free premium apps from the Amazon Appstore with the purchase of an Android device, and will continue to provide free two-day shipping within the U.S. and a 30-day return window.
Since its launch in 2009, the site "has been dedicated to simplifying the process of browsing, buying and accessorizing cellphones and smartphones," the company said in an AmazonWireless store blog.