Amazon Debuts Cloud Player Service

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Seattle - has launched Amazon Cloud Drive for the web, Amazon Cloud Player for Web, and Amazon Cloud Player for Android, which enable customers to securely store music or other content in the cloud and play it on any Android phone, Android tablet, Mac or PC.

The online retailer said customers can easily upload their music library to

Amazon Cloud Drive

and can save any new Amazon MP3 purchases directly to their Amazon Cloud Drive for free.

"We're excited to take this leap forward in the digital experience," said Bill Carr, movies and music VP at Amazon, in a prepared statement. "The launch of Cloud Drive, Cloud Player for Web and

Cloud Player for Android

eliminates the need for constant software updates as well as the use of thumb drives and cables to move and manage music."

Carr said, "Now, whether at work, home, or on the go, customers can buy music from Amazon MP3, store it in the Cloud and play it anywhere."

Customers automatically start with 5GB of Cloud Drive storage to upload their digital music library, and those who purchase an Amazon MP3 album will be upgraded to 20GB of Cloud Drive space. New Amazon MP3 purchases saved directly to Cloud Drive are stored for free and do not count against a customer's storage quota.

In addition to the 5GB of free storage, customers can purchase storage plans starting at $20 a year for 20GB, Amazon said.

Files can be stored in AAC or MP3 formats and will be uploaded to Cloud Drive in the original bit rate. Customers can hand-pick particular songs, artists, albums or playlists to upload or simply upload their entire music library, the retailer said.

With Cloud Player for Web, customers who have a computer with a web browser can listen to their music. Cloud Player for Web currently supports Internet Explorer, Firefox, Safari and Chrome. Cloud Player for Web lets customers easily manage their music with download and streaming options, Amazon said. Customers don't need to worry about regularly updating software on their computer to enjoy music, and Amazon MP3 customers can continue to use iTunes and Windows Media Player to add their music to their iPods and MP3 players, Amazon said.

Cloud Player for Android is now bundled into the new version of the Amazon MP3 App, and it includes the full Amazon MP3 Store and the mobile version of Cloud Player. Customers can use the app to play music stored on their Cloud Drive and music stored locally on their device. Features include the ability to search and browse by artist, album or song, create playlists and download music from Cloud Drive.

Files are securely stored on Amazon Simple Storage Service (Amazon S3), and each file is uploaded to Cloud Drive in its original bit rate. Customers can buy music anywhere and know that their MP3s are safely stored in Cloud Drive and accessible from any device.


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