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Amazon Beefs Up Streaming Arsenal

Seattle –


posted a
letter to customers on its home page Wednesday announcing that Amazon Prime
members will be able to instantly stream current and archived PBS programming.

The expansion of the Amazon streaming service deal will bring the
total number of Prime instant videos to 12,000 by the end of this year, more
than doubling the Prime instant video title count since its launch, the
e-commerce retail said.

Amazon Prime is available on more than 300 different devices,
including the recently announced Kindle Fire tablet. Kindle Fire customers also
will receive a free month of Amazon Prime out of the box.

As it rolls out over the next several months, Prime members will
be getting access to more than 1,000 episodes of PBS television shows.

These include top favorites such as: NOVA, Masterpiece and
Antiques Roadshow, and Ken Burns documentaries including, The Civil War, The
National Parks: America’s Best Idea, Baseball, Jazz and his latest series

PBS news programs with day-after air availability from shows like
Frontline and Washington Week are also included.

PBS joins recently announced FOX television shows 24, Arrested
Development, The X-Files, Ally McBeal, Buffy the Vampire Slayer, and The Wonder

In addition, beginning in early November, and for the first time
ever on digital video, PBS will bring Prime members 200 episodes of The French
Chef with legendary chef Julia Child.

As part of Amazon Prime’s $79 annual subscription fee, members
receive free shipping on certain Amazon purchases as well as access at no
additional charge to Amazon Prime instant videos. This includes unlimited,
commercial-free, instant access to more than 12,000 movies and TV shows at no
additional cost.

Since the launch of Prime instant videos, Amazon said it has
secured licensing deals from partners including: CBS, Fox, PBS, NBCUniversal,
Sony, Warner Bros and others.

Amazon also offers none Prime subscribers the ability to instantly
purchase or rent movies and TV shows, via Amazon Instant Video.

Amazon Instant Video streams more than 100,000 titles including
new release movies, and TV shows the day after they air.

Amazon said that soon it will be adding a number of other FOX
Network classics including: Malcolm in the Middle, and King of the Hill.