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Alpine Hits The Road With Training Tour

Torrance, Calif.


kicks off a two-month
coast-to-coast dealer training tour on April 19, starting on the West Coast in Orange County, Calif.,
and ending in Long Island, N.Y.

The tour, which will hit a total of eight cities, steps up
Alpine’s training commitment from last year, when it conducted product training
through its rep force and, for select larger accounts, through factory
personnel. This year factory-training personnel will conduct all sessions.

Assistant sales VP Mike Mike Anderson said dealers would be able
to “experience our key products in an up-close and personal setting.”

Morning and evening sessions will be offered at each venue, except
for the Florida and Long
Island stops. Each session will consist of a full product overview
plus breakout sessions, which will be conducted in small groups to focus on six
Alpine products that won 2010 International CES Innovations Awards. Breaking up
into small groups will enable detailed demonstrations and hands-on time with
the products, the company said.

Here are the places and dates:

April 19:

Fullerton, Orange County, Calif.

April 20:

Culver City, Calif. (Los
Angeles area)

April 27:

Renton, Wash. (Seattle

April 29:

Grapevine, Texas
(Dallas area)

May 6:

Northbrook, Ill. (Chicago

May 19:

Dania Beach, Fla. (near Fort

May 26:

N.J. (northern N.J.)

May 27:

Melville, N.Y. (New York
City suburb)


product lineup

includes the $400-suggested iDA-X305S iPod/iPhone-docking head unit, promoted as the
world’s first receiver that controls Pandora Internet radio streams through an
Internet-connected iPhone. It’s available.

Other product highlights include the company’s first
all-in-one double-DIN A/V-navigation unit, new driver-assistance systems and
shallow high-performance subwoofers.