Alpine Hits The Road With Training Tour

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Torrance, Calif. -


kicks off a two-month coast-to-coast dealer training tour on April 19, starting on the West Coast in Orange County, Calif., and ending in Long Island, N.Y.

The tour, which will hit a total of eight cities, steps up Alpine's training commitment from last year, when it conducted product training through its rep force and, for select larger accounts, through factory personnel. This year factory-training personnel will conduct all sessions.

Assistant sales VP Mike Mike Anderson said dealers would be able to "experience our key products in an up-close and personal setting."

Morning and evening sessions will be offered at each venue, except for the Florida and Long Island stops. Each session will consist of a full product overview plus breakout sessions, which will be conducted in small groups to focus on six Alpine products that won 2010 International CES Innovations Awards. Breaking up into small groups will enable detailed demonstrations and hands-on time with the products, the company said.

Here are the places and dates:

April 19:

Fullerton, Orange County, Calif.

April 20:

Culver City, Calif. (Los Angeles area)

April 27:

Renton, Wash. (Seattle area)

April 29:

Grapevine, Texas (Dallas area)

May 6:

Northbrook, Ill. (Chicago area)

May 19:

Dania Beach, Fla. (near Fort Lauderdale)

May 26:

Parsippany, N.J. (northern N.J.)

May 27:

Melville, N.Y. (New York City suburb)


2010 product lineup

includes the $400-suggested iDA-X305S iPod/iPhone-docking head unit, promoted as the world's first receiver that controls Pandora Internet radio streams through an Internet-connected iPhone. It's available.

Other product highlights include the company's first all-in-one double-DIN A/V-navigation unit, new driver-assistance systems and shallow high-performance subwoofers.


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