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Almo Completes Chief Certified Partner Program

Philadelphia –
Almo Professional A/V reports that the distributor’s entire sales team has successfully
completed the

Certified Partner Program


Through this
certification, the Almo sales team is prepared to help partners win more
business and boost profits by providing consultation on the best


installation techniques for their projects, the distributor said.

“Training and education
are top priorities for us and, we know they must start from within, which is
why our sales team completed the Chief certification,” said Sam Taylor,
executive VP/COO for Almo Professional A/V. “Chief’s project and
application-focused philosophy is synonymous with ours. Our sales team is
prepared to help partners create full-room applications as opposed to just
selling products. Peripherals like mounts complete an install and allow our
partners to expand their earning potential.”

Taylor noted that all
Almo Professional A/V sales professionals are InfoComm trained and

According to Steve
Durkee, VP of Chief Commercial Products, “Almo Professional A/V truly
understands the business benefits of certification programs like ours. The
company has invested a tremendous amount of time and resources toward education
so they can offer resellers and installers more. We’re proud to partner with a
distributor that places such a high value on education.”


Chief Certified Partner Program

incorporates interactive, online training to help participants differentiate
their businesses to win more projects and improve overall results in mount
selection and installation techniques. It is a market-specific program that
uses virtual rooms and videos to help drive success and positively impact the
bottom line. Additionally, the program offers InfoComm CTS RUs and numerous VIP
rewards, from lead referrals to an online product and promotional portal just
for certified partners.

As an Almo
Professional A/V vendor partner, Chief participates in the distributor’s

E4 AV Tour

, which will resume in Washington
D.C. in November.