Lakeland, Fla. - Alarms ETC and Groupon.com have teamed for a pilot promotional program for iPod integration products at the retailer.
The Groupon deal that Alarms ETC is promoting is an iPod integration piece featuring Scosche Industries' FMMOD02 FM modulator, including installation.
"It's a perfect fit for this type of promotion. It attracts tech-savvy customers. It attracts customers with OEM systems that are ripe for our additional upgrades. And it expands our market exposure above the typical customers perception of a car stereo shop catering to the â€˜boom' sound and positions us better as an integration specialist," said Joe Cassity, sales and operations manager.
Alarms ETC's Groupon deal began June 28 and will run for four days. Alarms ETC estimates that no matter how many or how few deals they sell, they will actually break even thanks to the costs offset their manufacturing partner, Scosche, has made on a special buy on that piece. "For us, it's not about making money on this particular sales, it's about having the opportunity for one more customer walking in our door and giving us the opportunity to earn their future business," said Cassity.
Groupon is a deal-of-the-day website that is localized and serves 40 major markets in the U.S. They serve as a group buying hub for local merchants to entice larger groups of individuals to patron their business at a discounted rate.
The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract: If a certain number of people sign up for the offer, the deal becomes available to all those who bought in on the deal. If the predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as quantity discounts as well as sales promotion tools.
Groupon promotes their daily deal to more than 40,000 subscriber members, giving the advertising merchant a targeted audience with spend-able income that's willing to make their purchase providing the deal is right.
Alarms ETC operates three stores in central Florida and offers a wide variety of services / products including audio, video, tint, rims, tires, performance and security.