Detroit – OnStar will drop the
price of its aftermarket OnStar FMV to $99, including installation, for a
limited time from May 6 through June 16.
The telematics device normally
retails for $299, plus installation, although a $100 rebate was offered during
the fourth quarter of 2011.
The latest promotion is timed for
Mothers Day, Fathers Day and graduation day gift-giving, a spokesman told
The promotional price will be
available through the vast majority of stores selling the device, including
Best Buy, Crutchfield, and Fry’s, the spokesman said. Because of a discounted
wholesale price, retailers will make a margin on the product even though the
price of installation is included, the spokesman said.
OnStar FMV takes the shape of a
rearview mirror that fits in more than 100 million vehicles on the road. It
delivers all of OnStar’s core subscription-based telematics services to drivers
of cars not made by GM. Services include automatic crash response, turn-by-turn
navigation and hands-free calling. The device is available in 2,200 retail
outlets, including independent 12-volt retailers and 1,100 Best Buy stores.
To date, OnStar has sold almost
30,000 units since they became available in late July 2011, although
distribution wasn’t completed until the fourth quarter, the spokesman said. At
CES, the company said more than 20,000 consumers purchased the device.
Separately, OnStar said owners of
2011 model-year vehicles were the most likely to purchase and install OnStar FMV,
followed by owners of model year 2007 and 2012 vehicles. “The majority of these
newer vehicles have some form of built-in navigation or telematics system, yet
these drivers still see OnStar’s suite of safety and connectivity services as a
must-have,” claimed Terry Inch, OnStar sales VP, marketing and business development.
Owners of Toyotas accounted for
15.6 percent of OnStar FMV sales, followed by Ford owners at 12.3 percent. More
than 30 percent of the Ford owners who installed FMV had Ford Sync as an option
when they purchased their vehicles, OnStar said.