San Jose, Calif. - Cloud-based interactive solutions developer
this week revealed its plans to offer a CloudTV platform for consumer electronics devices.
ActiveVideo Networks said its system eliminates the need to use costly powerful intelligence and processing systems on TVs, by placing it in the network.
The thin ActiveVideo client can be downloaded easily to the hard drives of existing network-aware CE devices, or built into the chipsets of new devices.
ActiveVideo said its system is low-cost, versatile and can be used with HDTVs, Blu-ray players, media servers, game consoles, mobile devices and other CE gear.
Already in more than 5 million homes with cable and IPTV providers, ActiveVideo enables rapid development of new content that can differentiate product and service offerings, without increasing bill of materials (BOM) costs.
ActiveVideo Networks said that through CloudTV, retailers can set up a customer service/information/T-commerce channel that directly reaches their customers through devices they sell.
This presents possibilities for recurring/additional revenue streams and strengthening customer relationships, the company said.
"With ActiveVideo, CE manufacturers and retailers can simply and cost-effectively increase the value of their products by enabling differentiated content and interactivity and opening up the possibility of new revenue streams," said Jeff Miller, president and CEO. "By making their devices ActiveVideo-ready, CE manufacturers and retailers can leverage our infrastructure, expertise and relationships to become content providers virtually overnight."
The ActiveVideo CloudTV platform leverages content stored and processed in the network "cloud" to expand the reach of Web-based user experiences.
Content is delivered as a single, adaptable MPEG stream to the CE device, which passes keyclicks from standard remote controls through the CE device to the cloud. ActiveVideo easily integrates with any device, enabling manufacturers to support Web-infused programming, navigation and advertising that is delivered with the quality and immediacy viewers expect from TV.
Other benefits of CloudTV include:
Â· The elimination of additional hardware for Web-based and interactive content;
Â· Access to exclusive content through ActiveVideo's strong programming relationships;
Â· Enhancements provided to CE device functionality and extends optimal service life;
Â· The ability to deliver customer services directly from retailers and manufacturers to customers through the CE device; and
Â· Replacing a single CE sales transaction with recurring content revenue.
In conjunction with the unveiling of its CE strategy, the company said it has hired CE industry veteran Henry Choy as business development VP.
Choy, who will be responsible for driving ActiveVideo's Web-Connected TV initiative, most recently had served as CE business development VP for AnySource Media, an enabler of next-generation content on traditional CE devices. AnySource Media was acquired by DivX, earlier this year.