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Abary, Haber Get New Roles At Sony Electronics


Sony Electronics
has picked Mike Abary to
head Sony Home Entertainment
and Steve Haber to take over
Abary’s former post at Sony
Home Products.

Abary, the home division’s
marketing senior VP, will be taking
on a full-time role heading
up Sony Home Entertainment of
America. Haber, Sony Electronics
Reader business executive VP, takes on Abary’s
former responsibilities with Sony Home Products of
America, which includes Bravia TVs and home audio
and video products.

Both men will continue to report to Phil Molyneux,
Sony Electronics president and COO. The move
became effective Oct. 1, a Sony spokesman told

Abary had been overseeing
the Home Entertainment of
America business, while simultaneously
managing the marketing
of Sony’s home products solutions,
the spokesman said. The
shift is expected to bring a closer
focus to the rapidly growing entertainment
products and services
component of the business,
which includes online entertainment
software, entertainment
services (including BIV and the Sony Entertainment
Network), business development and strategic partnerships
within the home entertainment industry.

Under Haber, the move is also expected bring a
close focus on the Bravia TV business, which has
had profit challenges of late amid the struggling

Prior to moving to the home division, Abary led
Sony’s network technology and services division in
the U.S., which covered Vaio computers, Sony Ericsson
unlocked phones, the Sony Reader and Sony’s
Backstage premium technical services. He joined
Sony in 2000 serving in various capacities for Vaio
and IT products.

Haber moves into the home products division
from his role as executive VP handling Sony Reader
products. Haber will continue to oversee the Sony
Reader business in addition to his new responsibilities,
Sony said.

Earlier, Haber had been senior VP in charge of the
personal mobile and imaging division, where he was
responsible for personal audio, mobile electronics,
digital still cameras, digital photo printers and related
accessories in the United States.