90% Of Retailers Planning ‘Cyber Monday' Promos

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New York - Nearly nine out of 10 retailers have special promotions planned for "Cyber Monday," a new survey shows.

According to Shop.org, the online wing of the National Retail Federation (NRF), which coined the phrase five years ago, 88.2 percent of retailers surveyed will mount a new round of sales the day after Thanksgiving Weekend, up from 72.2 percent in 2007.

Planned promotions include specific deals (49 percent, up from 43 percent last year), one-day sales (41 percent vs. 33 percent last year), and free shipping on all purchases (21.6 percent vs. 15.7 percent last year).

Joan Broughton, interim executive director of Shop.org, said the trade group was surprised that the catch phrase caught on in such a big way over the past five years. "Today, Cyber Monday has become such a crucial component of the holiday season that many retailers -- and shoppers -- don't remember the holidays without it," she said.

Bernard Luthi, marketing, web and customer service VP at e-tail-only merchant Newegg.com, concurred. "Cyber Monday is a viable, viable day," he told TWICE, "one of the top two or three days of the year."


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