7.5 Million iPads Sold In Six Months

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Cupertino, Calif. - Apple sold 7.46 million iPads in 26 countries between its April 2010 launch and the end of its fiscal year on Sept. 25.

This generated $4.96 billion in sales of the device itself and related products and services, according to the company's 2010 annual report filed this week with the Securities and Exchange Commission.

The related products and services include Apple-branded iPad accessories as well as licensing revenue from third-party iPad accessories.

The iPad was launched in early April 2010 in the U.S. and rolled out to 25 other countries by the end of the company's 2010 fiscal year on Sept. 25.

The report also shows sales of iPhones and related products and services rose 93 percent in fiscal 2010 to $25.2 billion, matching the previous year's 93 percent growth. The number of iPhones sold during that time rose by 93 percent to 40 million following 78 percent growth during the previous fiscal year.

Products and services related to the iPhone include revenues from carriers, services, and Apple-branded and third-party accessories.

Sales of iPods, excluding related products and services, fell 7 percent during the fiscal year to 50.3 million following a 1 percent decline in fiscal 2009, but revenues rose 2 percent to $8.3 billion following a 12 percent decline during the prior year. Apple attributed the revenue gain to a shift in sales to the higher priced iPod Touch.

Apple generated another $4.95 billion in fiscal-2010 revenue from sales of iTunes Store content (including iTunes apps), iPod services, and Apple-branded and third-party iPod accessories. That was up 23 percent following a 21 percent gain in fiscal 2009. iTunes Stores sales were $4.1 billion.

All told, revenues from and related to iPads, iPods and iPhones accounted for 68 percent of Apple's $65.2 billion in net revenue in fiscal 2010. The largest share of that revenue stream is attributable to iPhone and iPhone-related revenues, which accounted for 39 percent of the company's net sales in fiscal 2010.

iPad and iPad-related revenues accounted for 8 percent of the company's net sales during the full fiscal year, and iPods accounted for 13 percent of the company's total net sales in the fiscal year. Services and products related to iPods accounted for another 8


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