Calif. – Apple sold 7.46 million iPads in 26 countries between its April 2010
launch and the end of its fiscal year on Sept. 25.
$4.96 billion in sales of the device itself and related products and services,
according to the company’s 2010 annual report filed this week with the
Securities and Exchange Commission.
products and services include Apple-branded iPad accessories as well as
licensing revenue from third-party iPad accessories.
The iPad was
launched in early April 2010 in the U.S. and rolled out to 25 other countries by
the end of the company’s 2010 fiscal year on Sept. 25.
The report also
shows sales of iPhones and related products and services rose 93 percent in
fiscal 2010 to $25.2 billion, matching the previous year’s 93 percent growth.
The number of iPhones sold during that time rose by 93 percent to 40 million
following 78 percent growth during the previous fiscal year.
services related to the iPhone include revenues from carriers, services, and
Apple-branded and third-party accessories.
Sales of iPods,
excluding related products and services, fell 7 percent during the fiscal year to
50.3 million following a 1 percent decline in fiscal 2009, but revenues rose 2 percent
to $8.3 billion following a 12 percent decline during the prior year. Apple
attributed the revenue gain to a shift in sales to the higher priced iPod
another $4.95 billion in fiscal-2010 revenue from sales of iTunes Store content
(including iTunes apps), iPod services, and Apple-branded and third-party iPod
accessories. That was up 23 percent following a 21 percent gain in fiscal 2009.
iTunes Stores sales were $4.1 billion.
All told, revenues
from and related to iPads, iPods and iPhones accounted for 68 percent of
Apple’s $65.2 billion in net revenue in fiscal 2010. The largest share of that
revenue stream is attributable to iPhone and iPhone-related revenues, which
accounted for 39 percent of the company’s net sales in fiscal 2010.
iPad and iPad-related revenues accounted for 8 percent
of the company’s net sales during the full fiscal year, and iPods accounted for
13 percent of the company’s total net sales in the fiscal year. Services and
products related to iPods accounted for another 8