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3D NASCAR Race Slated For July 3

Charlotte, N.C. –


will kick off its first 3D TV presentation at 7:30 p.m. EST July 3,
with coverage of the NASCAR Coke Zero 400 via TNT RaceBuddy on and

Turner said it is partnering with the


Media Group to present the race in 3D.

The 3D broadcast — the first ever of a NASCAR event — will
complement a special television presentation on TNT, highlighted by the
network’s Wide Open format. will feature 3D feeds for the Daytona race in addition
to the mosaic of HD-quality complementary unique camera angles available on TNT
RaceBuddy on (

throughout the six NASCAR Sprint Cup Series races televised on TNT.

Turner, which manages, will also make the Sprint Cup
Series race from Daytona International Speedway available in 3D through DirecTV,
for subscribers with a 3D ready TV set.

Fans can go to

to get more information
about the hardware and software used to view the 3D production online.

The 3D production will feature two custom racing feeds produced
specifically for 3D. The first will provide a unique look at the racing action
from strategically placed cameras around the track designed to maximize the
effect of 3D, Turner Sports said.

The second stream will bring the mayhem of pit row into the third
dimension, said to create a one-of-a-kind visual experience.

Coverage begins at 6:30 p.m. EST with Countdown to Green, and
continues with live race coverage in Wide Open format beginning at 7:30 p.m.

The Wide Open format is a television presentation in which the
network provides continuous race coverage free of national commercial breaks
and features more unobstructed race action than that of a standard telecast by
using a letterbox widescreen format.