3D, IPTV, Mobile TV In CES Spotlight

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NEW YORK –

Although the growth rate for HDTV sales seems to have slowed up for periods in 2010, the 2011 International CES should prove to be significant venue for the acceleration of the next phase of growth in various category segments.

The big news of the 2010 International CES was about the launch of new and improved 3D TV technologies that conform to the new 3D Blu-ray Disc standards.

By 2011, after some trial and error, some of the kinks have been worked out, prices have been lowered and even new approaches to 3D glasses have been developed to entice consumers to shell out a little more for the latest and greatest technologies.

This year key TV players introduced systems based on active-shutter glasses technologies that made the best use of the brightness levels of home-based TVs, but required complex glasses that added significantly to the initial investment.

During 2011 some set makers will be paring down the proposition somewhat, by making glasses cheaper (and in some cases optional), and by introducing lines of LED LCD TVs that produce the brightness levels to support cheaper polarized (passive) glasses technologies.

Instead of paying $150 to $250 for a pair of activeshutter glasses, these new sets enable using simple glasses like those used by 3D movie theaters. In fact, the glasses you may have brought home from those theaters will work with these new sets.

The system packs some additional cost into the price of the panel, but the first passive glasses LCD TV packages are still expected to be priced less than their active- shutter counterparts.

Expect to see a variety of third-party glasses developers to present new active-shutter and passive 3D glasses styled to the latest eye-wear fashions.

On the high-end, active-glasses 3D TV systems will continue to improve in picture quality and price, but many of these premium sets will incorporate advanced IPTV streaming capabilities and smartphone-like apps, turning the TV into a multifaceted entertainment device and communications tool.

Various connected TV platform creators and TV apps developers are expected to present some of their creations for various TV maker partners, while streaming TV service providers will be ramping up more sophisticated levels of picture and sound quality, including possible news of early 3D streaming content.

And more Blu-ray players and dedicated settop boxes will be on display to bring many of these same interactive capabilities as IPTVs to older displays.

This will also be the show for the ramp-up of mobile DTV broadcasting, as multiple manufacturers are planning to bring out some of the first portable and car-based TV screens equipped with new tuner chips to receive ATSC-mobile/handheld signals from over-theair broadcasters.

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